Story Time isn’t Just for Children Any More

A recent GuideStar newsletter article caught our eye. Written by Howard Adam Levy, Red Rooster Group, it was entitled, “How To Develop a Brand for your Nonprofit.” One section of the rather long (for a newsletter article) piece highlighted the importance of one of our favorite communications tools, the story, or case study. Here’s what Levy had to say:

“Organizations with strong brands are able to distinguish themselves, establish credibility, and speak authentically. How do they do this? By telling good stories. Stories are the foundation of a strong brand—they give a deeper meaning to your mission and help people connect to what you do. Your organization’s story may revolve around the personality of your founder, a galvanizing moment in your organization’s history, or a natural affinity to your audience. Good stories, like good deeds, give your brand life, excite your donor base, and instill confidence in others that your organization is what it claims to be.”

We agree. Your stories should resonate with your target audiences—donors, volunteers, potential employees and strategic partners. They must be powerfully told, have the ring of credibility and make a persuasive call to action. Ideally, they will be offered in multi media—as text case studies on the web. blog and in the newsletter; as photos which, in themselves, should deliver a compelling message; and as videos and podcasts available through your site and over other platforms.

At To the Point, we specialize in working with you to find your finest, most compelling stories, and then telling those stories to the audiences with which you wish to communicate. We tell stories to adults who can help you change the world.